Consumers Will Decide if Women’s Sports Teams Get “Equal Pay”

by Ryan McMaken
Mises.org

Even for those of us who don’t watch soccer — either men’s or women’s — it’s impossible to avoid the media frenzy over the fact that the women’s US Soccer team’s World Cup victory.

This amazing performance from the women’s team — we are told — highlights how absurd it is that the players on the women’s team are not paid as much as the players on the men’s team. Some fans and players even changed “equal pay” in the wake of the World Cup victory.

When it comes to professional sports, however, how well a team plays is not what determines the pay of players. What matters is how much revenue the team earns from ticket sales, television deals, product licensing, and endorsement deals.

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