… on a positive note, we can take McFatfood’s woes as a sign that, try as they might with their considerable propaganda resources, the corporate chieftains can’t put their egg McMuffin back together again.
by James Corbett
The International Forecaster
Long-time Corbett Reporteers might recall my 2015 video, “Celebrate! McDonald’s is Dying!” where I detailed the many, many woes the fast “food” giant was dealing with at the time, including: The first quarterly loss in the firm’s 38 years as a publicly traded company ($343.8 million). Its first full-year loss ($186 million) in Japan in 11 years. A 58 cent per share drop on the back of a global comparable sales drop of 3.3%.
[…] Since then, McCancer’s has been undergoing a sweeping “restructuring” that has seen many layers of lipstick slapped on their factory-farmed pig. This restructuring includes not only cosmetic changes (“All-day breakfasts and new value menus for everyone!”) but behind-the-scenes efforts to trim $500 million from the company’s operating expenses, including buyouts and layoffs at company headquarters and the re-franchising of 4,000 corporate “restaurants.”