I Don’t Understand the Apple Watch

by John Aziz
Azizonomics

In 2006, I was telling anyone who would listen — which, given that I was a nerdy 19-year old, wasn’t many people — to buy Apple stock. Back then Apple seemed to be on the verge of something amazing. I had had an iPod since 2003, and had just bought a Macbook Pro, and was blown away by OS X. The operating system and interface had a crispness and an attention to detail that made Windows PCs seem like a muddled mess.

Turns out I was right about Apple. The past decade has seen Apple blow up bigger than I dreamed they might. The iPhone and iPad have been stunning successes that have allowed Apple to redefine what personal computing is. And now Apple is the biggest company in the world.

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