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When Choice Matters: Organic Food vs. Organic Investing

by Anthony Wile
The Daily Bell

Morgan Stanley recently predicted a good deal of growth for organic/natural food sellers. In fact, this area is “hot.” And because it is, I want to clarify certain concerns regarding organic/natural food from an investment standpoint. Increasingly, we have an interest in this area.

But first, something from Morgan Stanley via Yahoo Finance:

A recent study by Morgan Stanley sheds some light on the prices consumers pay for groceries at several major store chains. The study compared the cost of 100 commonly-purchased food items at different stores, focusing on organic/natural food sellers:

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