by Anthony Wile
The Daily Bell
Business Insider has published an interesting article, “Why The World’s Most Sustainable Company Publishes CO2 Emissions Next To Its Earnings.” It’s part of a sponsored “Future of Business” series, which examines how “cutting-edge technologies are rapidly reshaping our world, from how businesses run to how we live.”
I don’t know about you, but when I see the word “sustainable,” I get a bit suspicious. It’s one of those jargon words that is applied these days to certain businesses regardless of suitability.
What is a “sustainable” business anyway? Here it is being used somehow to indicate a “program” of sustainability. Presumably that means the company is doing its part to “sustain” the world.